What is Adobe Stock?
Adobe impresses as an authority on graphics, earning its reputation as the creator of industry-standard creativity software like Photoshop, Illustrator, and Premiere. Adobe Stock is a collection of “curated assets ” of photos, video, templates for Illustrator and Photoshop, vector art and illustration, 3D models, music, and audio.
All their millions of offerings are royalty-free. After you pay the one-time charge, you can use the asset an unlimited number of times according to the license you just purchased.
Note that to use the site effectively, you need to create a free account by specifying your email address and password. Alternatively, you can sign in with your Google, Facebook, or Apple credentials.
Licenses for Visual Assets
You can use any of the visual assets in all your multimedia, including print, presentations, websites, social media, and broadcasts. Three licenses are available.
- Standard covers most visual assets and allows for unlimited web views and use in social media, mobile advertising, email marketing, or broadcast programs. Up to 500,000 copies or views are allowed. You can change the asset as needed.
- Enhanced includes all the benefits of the Standard license while allowing over 500,000 copies or views.
- Extended includes all the earlier licensing benefits while allowing for use in templates, merchandise, and other products designed for resale.
Certain assets may be labeled “Editorial Use Only” and must:
- Only appear in topics that are either in the public interest or newsworthy, such as in articles for newspapers and magazines, news blogs, or similar media.
- Not be used commercially, such as in ads, commercial blogs, merchandise, and marketing without written consent from the copyright holder of the assets. Additional permissions may be needed.
- Not be changed except for minor modifications to enhance technical quality, such as resizing or slight cropping. You must maintain the editorial integrity and purpose of the original.
- Needs a credit line in the site and in the IPTC credit line field of the field, such as “Name of Agency/Contributor – stock.adobe.com”. IPTC stands for International Press Telecommunication Council and is the standard metadata format for media.
License for Audio Assets
Audio assets only have two licenses, both of which allow for unlimited use. They cannot be distributed by themselves and must not comprise the primary value of the project. Instead, they must be part of a video or act as a background for narration, among other uses. They can only be changed in a minor way but can neither be remixed nor changed to create new music. They cannot be part of logos, templates, or corporate branding.
- Audio Standard License applies to corporate presentations, digital ads, websites, and social media, except for projects specific to the Audio Extended License.
- Audio Extended Licenses is for TV or radio, streaming video, paid access, video games, apps, theatrical releases, or brick-and-mortar point-of-sale locations.
The quickest way to find the asset that you need is to type a description in the Search box and specify the type in the drop-down box, such as Images, Videos, or Audio. You then receive a visual list of matching assets that you can sort by Relevance, Most Recent, Featured, or Downloads.
Because you may get thousands of results, you can narrow your choices down by clicking the Filter icon just below the Search drop-down box. You can specify such filters as Price, the Depth of Field, Color, whether to include or exclude people, and a minimum width or height.
You can then click an image to find more information about it, such as type, dimensions, license, and price. You can download a full-size preview with a watermark to try in your project.