Pinterest: a visual social network and pinning community
Pinterest is a visual discovery platform that allows users to discover, collect and share images and videos they like with one another. Over 175 million people worldwide use Pinterest each month for inspiration, learning a new skill or shopping with ideas found there. Businesses can leverage the platform as a marketing channel by showing their products or services off to users with similar interests or hobbies – users can create boards to organize pins into categories like recipes, home decor or fashion; Pinterest even has built-in e-commerce features so items can be purchased directly through photos!
Users can upload photos and videos directly from their phones or tablets, as well as “pin” images they find online, to Pinterest for filtering and organizing purposes. Pinterest then suggests ideas for projects, recipes or outfits when users find something they like – simply press “save”, which brings up a screen asking which of their boards they would like it saved to. Users may also save photos/videos privately.
Pinterest allows users to do much more than pin images; users can follow other users and boards, browse and search for image content, interact with people by commenting or sharing pins via Facebook and Twitter, and use the Lens feature that recognizes objects in photos by recognizing related pins from that category; currently only available for iPad but will soon come to other platforms as well.